Sunday, May 31, 2009

Do Students Care About Media Convergence?


Apparently, they do!

We surveyed 100 college students at Northwestern University to investigate the relevance and importance of media convergence. Out of the students who participated, 91% of college students agreed that messages get altered depending on the medium through which they are presented.

Furthermore, after reading a brief description of media convergence, 91% of these college students believe it is important to assess the potential implications of this phenomenon and how different mediums affect the interpretation of the original message.

With the rise of online news publications, more students are utilizing multiple distribution channels to attain information. In our survey, 61% of respondents reported using multiple distribution channels to gain information on a specific news story. These survey results stress our peers’ willingness to learn about media convergence, and we hope to provide them with that opportunity.




Click picture to see survey results!


I guess these students are not as apathetic as I originally once thought! Go Cats!

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